Attraction Marketing

From the Journal of Theresa Jordan:

I hope that everyone has taken the opportunity to seek all the FREE training and made a list of your 20 reasons. Educating yourself is the key and you can never stop and knowing why you are doing what you are doing, will keep you motivated. By educating yourself, you will always pick up a new trade or idea that you did not have. Keep on educating yourself. Getting started can be very hard especially if you are new because you have no idea where to start.

There are so many different ways to market yourself and you can easily get overwhelmed with what to do and how to start. When I started, I tried to do them all at one time. The problem was that I never finished one. I always tell people, no matter how you start; YOU JUST NEED TO START. If you are doing Blog marketing and you don’t have everything perfect the exact way that you want your site to look, its ok JUST START. The information that you are sharing alone may be enough to get your viewers reading your blogs.

There are so many different ways to market your business. There are social networks, classifieds, Blogs, Article Writing, Video Marketing, Pay Per Click marketing and so much more. I will be going into more depth into each marketing strategy on how I used them to my advantage and the success that I received from each one.

What I would like to talk about today is your internet presence and how people perceive you. These are very important. You only have one chance to make a first impression. If you blow it you may not ever get a chance to redeem yourself. Today I see a lot of people posting on websites like Face Book, Blogs, Classifieds and My Space. All the posts are the same. Join my company and you can make a lot of money. With this compensation plan, you can earn 6 figures in 6 months. And the list goes on and on. Let me ask you, what do you think of those posts? Are you one of the ones who are doing this? What type of conversions are you having? I would like to know because it did not work for me and I wanted to see how others were having success with those posts.

Well I tell you, that is the incorrect way to do it. I did not have success that way and all successful internet marketers that I know I asked them and they did not have success that way also. If that is you; stop what you are doing. In the beginning when I first started to market on the internet. I did the same exact thing. I knew my business was phenomenal and that the compensation plan was very lucrative. I had the bright idea that if I just went to different people and emailed them an online showcase that they would join into my primary business. No one joined my business.

Why not, the showcase explained everything. It talked about the products, the industry, and the compensation plan. What was the issue? Why was no one joining my primary busines?

No one cared. No one had a personal relationship with me and it did not matter to them how good the products were or how phenomenal the compensation plan was. I did not bother to ask them what was their needs. I did not bother to try to make a friend with them, I became the sales person that everyone hates to see come knocking at their door. I Could not understand why no one would call me or interact with me. I knew then, I had to be doing something wrong. But what was I doing wrong? I was giving people valuable information and letting them know that if they joined my business that they too would have success.

Let me keep it real with you. NO ONE CARES ABOUT YOUR PRIMARY BUSINESS!!!!!!!! SO WHAT??? Why should they care? Why should they listen to you? Why should they join you? What are their benefits from joining you instead of joining the next person who is pitching the same thing?

When I discovered the secret, then my whole marketing strategy changed. Everything I thought I knew, I had to do a big turnaround and discover a new business strategy.

First of all, what value are you bringing? When you match people needs, then people will join you and your company. Why should I join your company? If you bring value to them by being a leader, then they will join your company. What is your company going to do for me? Just because someone made 6 figures in 6 months, what are my chances of doing the exact same thing? If you can coach and mentor people, then you can show them how to duplicate what you did.

These are questions you have to ask yourself. It is so many other network marketers you have to separate yourself in the market. You have to Brand yourself.

Attraction Marketing is so powerful. It is how people are attracted to you. What I had to learn was that people don’t join your business they join you. You have to BRAND yourself. You have to set yourself apart from other network markers. You have to bring value. Once you BRAND yourself, you will then start to attract people.

Mike Dillard is one of the top producers in this industry. He is well known for his success. I purchased his book “Magnetic Sponsoring” and it was one of the best investments I have ever made. This book is very powerful. It made me look at marketing my primary business a whole new way. If you are serious about your business, then you need to invest in this book.